Free Now Ride


Ride is a professional fixed-price ride service that can be booked directly via the FREE NOW app. The cab for the smartphone generation, so to speak. The challenge of the campaign was to describe the service in the best possible way while still communicating it in a very striking way. I helped conceive, accompany and implement the campaign at Interone as Creative Director.

Client: FREE NOW
Agency : Interone

The concept:

The campaign is aimed at a young target group, most of whom no longer own a car and have long since ceased to see a car as a status symbol. The visual concept is intended to make this clear, with young people posing casually in front of a BMW or Mercedes, while the driver waits relaxed inside. Together with the headline "Boss Ride. Punk Price," the result is a powerful transactional digital campaign that is targeted across all channels.