The target group of the HD 4 is not interested in advertising. But they are all the more interested in authentic content on social media. That's why we simply let them shoot the campaign for the wireless headphones themselves: in Barcelona, with an iPhone 7+ and, of course, the HD 4.
We integrated the short, vertical clips into a modular system. And in the official product film, we flexibly combined the real video snippets with the most important product information and elements in the Sennheiser corporate design. In parallel, we generated an accompanying Insta-story and additional content for social media from boomerangs, loops and authentic snapshots.
We integrated the short, vertical clips into a modular system. And in the official product film, we flexibly combined the real video snippets with the most important product information and elements in the Sennheiser corporate design. In parallel, we generated an accompanying Insta-story and additional content for social media from boomerangs, loops and authentic snapshots.
The result was Sennheiser's first mobile-first developed campaign - which we were able to tailor for all relevant touchpoints.