Sennheiser HD4

Campaign

How do you address a young target group that is primarily active on social media? Of course, in the style of Instagram, TikTok and co. That's why we produced the entire campaign with an iPhone and in portrait format. The whole thing was peppered with lots of small social media elements like boomerangs, loops, etc.

Client: Sennheiser
Services: Concept, Art Direction, Fotografie, Regie
Agency: Philipp und Keuntje

The target group of the HD 4 is not interested in advertising. But they are all the more interested in authentic content on social media. That's why we simply let them shoot the campaign for the wireless headphones themselves: in Barcelona, with an iPhone 7+ and, of course, the HD 4.

Sennheiser-HD4-overview
Sennheiser-HD4-Header

We integrated the short, vertical clips into a modular system. And in the official product film, we flexibly combined the real video snippets with the most important product information and elements in the Sennheiser corporate design. In parallel, we generated an accompanying Insta-story and additional content for social media from boomerangs, loops and authentic snapshots.

Teaser_Advertising
Sennheiser-HD4-Print-Photo

We integrated the short, vertical clips into a modular system. And in the official product film, we flexibly combined the real video snippets with the most important product information and elements in the Sennheiser corporate design. In parallel, we generated an accompanying Insta-story and additional content for social media from boomerangs, loops and authentic snapshots.

The result was Sennheiser's first mobile-first developed campaign - which we were able to tailor for all relevant touchpoints.