{"id":274,"date":"2016-09-26T18:43:01","date_gmt":"2016-09-26T18:43:01","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/?post_type=portfolio&#038;p=274"},"modified":"2020-03-31T16:06:07","modified_gmt":"2020-03-31T16:06:07","slug":"free-now-rebranding","status":"publish","type":"portfolio","link":"https:\/\/bastianadam.com\/en\/portfolio\/free-now-rebranding\/","title":{"rendered":"Free Now Relaunch"},"content":{"rendered":"<div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><div class=\"flex-video widescreen vimeo\"><iframe loading=\"lazy\" title=\"FREE NOW MANIFESTO 30Sek\" src=\"https:\/\/player.vimeo.com\/video\/372408780?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/div><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Idea:<\/h3>\n<p>The basic idea behind the campaign was to focus on the most emotional moment of any journey: the arrival. So in the campaign, we didn't show the journey itself, but the result of a comfortable trip - the relaxed arrival.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner   vc_custom_1583342030721\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a1765d94f593\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1923\" height=\"1085\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FREE NOW Besser Ankommen_2\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2.jpg 1923w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-600x339.jpg 600w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-768x433.jpg 768w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-640x361.jpg 640w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-20x11.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-320x181.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-1280x722.jpg 1280w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_2-1920x1083.jpg 1920w\" sizes=\"(max-width: 1923px) 100vw, 1923px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1765d9502bf\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Implementation:<\/h3>\n<p>In addition to the brand film, nine different motifs were created, which were played out in a targeted manner depending on the country and target group. The focus was on young city travelers, partygoers and the business target group. In addition, the benefits of FREE NOW such as XL cabs, 5-star drivers and payment via app were communicated.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\" id=\"thb-empty-space-6a1765d9506be\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner   vc_custom_1474916265715\"><div class=\"wpb_wrapper\"><div class=\"row wpb_row vc_inner row-fluid row-o-content-middle row-flex\"><div class=\"wpb_column columns medium-6 thb-light-column has-fill small-12\"><div class=\"vc_column-inner  vc_custom_1583343239693\"><div class=\"wpb_wrapper\">\t\t\t\t\t<div id=\"thb-image-slider-27\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow\" data-pagination=\"\" data-navigation=\"\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"795\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_3-1.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FREE NOW Besser Ankommen_3-1\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_3-1.jpg 612w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_3-1-320x416.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_3-1-20x26.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_3-1-600x779.jpg 600w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner  vc_custom_1583343739256\"><div class=\"wpb_wrapper\">\t\t\t\t\t<div id=\"thb-image-slider-21\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow\" data-pagination=\"\" data-navigation=\"\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"795\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_4-1.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FREE NOW Besser Ankommen_4-1\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_4-1.jpg 612w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_4-1-320x416.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_4-1-20x26.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-Ankommen_4-1-600x779.jpg 600w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"vc_empty_space\" id=\"thb-empty-space-6a1765d951858\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Scope:<\/h3>\n<p>In total, over 1200 assets were played out in 8 countries and 70 cities. Focus: Optimized moving image content for mobile, display ads, social media, digital out-of-home.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\" id=\"thb-empty-space-6a1765d951c2f\"  style=\"height: 96px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner   vc_custom_1583343835908\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a1765d951eba\" class=\"caption-style1 animation bottom-to-top alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1923\" height=\"1085\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"FREE NOW Besser Ankommen_1\" title=\"FREE NOW Besser Ankommen_1\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1.jpg 1923w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-600x339.jpg 600w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-768x433.jpg 768w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-640x361.jpg 640w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-20x11.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-320x181.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-1280x722.jpg 1280w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_1-1920x1083.jpg 1920w\" sizes=\"(max-width: 1923px) 100vw, 1923px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\" id=\"thb-empty-space-6a1765d952715\"  style=\"height: 128px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner   vc_custom_1583343835908\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a1765d952994\" class=\"caption-style1 animation bottom-to-top alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1923\" height=\"1085\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"FREE NOW Besser Ankommen_5\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5.jpg 1923w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-600x339.jpg 600w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-768x433.jpg 768w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-640x361.jpg 640w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-20x11.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-320x181.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-1280x722.jpg 1280w, https:\/\/bastianadam.com\/wp-content\/uploads\/2018\/04\/FREE-NOW-Besser-Ankommen_5-1920x1083.jpg 1920w\" sizes=\"(max-width: 1923px) 100vw, 1923px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Interone, I accompanied the Europe-wide rebranding campaign of FREE NOW as CD. The challenge was to implement the transition from \"mytaxi\" to the newly founded brand FREE NOW in all relevant channels in the best possible way and to position FREE NOW as \"the cab app\" throughout Europe. <\/p>","protected":false},"author":4,"featured_media":4654,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-274","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-kampagne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free Now \u2013 Internationale Rebranding Kampagne<\/title>\n<meta name=\"description\" content=\"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bastianadam.com\/en\/portfolio\/free-now-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Now \u2013 Internationale Rebranding Kampagne\" \/>\n<meta property=\"og:description\" content=\"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bastianadam.com\/en\/portfolio\/free-now-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Bastian Adam\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T16:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1923\" \/>\n\t<meta property=\"og:image:height\" content=\"1085\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/\",\"url\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/\",\"name\":\"Free Now \u2013 Internationale Rebranding Kampagne\",\"isPartOf\":{\"@id\":\"https:\/\/bastianadam.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg\",\"datePublished\":\"2016-09-26T18:43:01+00:00\",\"dateModified\":\"2020-03-31T16:06:07+00:00\",\"description\":\"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.\",\"breadcrumb\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage\",\"url\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg\",\"contentUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg\",\"width\":1923,\"height\":1085},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/bastianadam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Free Now Relaunch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bastianadam.com\/#website\",\"url\":\"https:\/\/bastianadam.com\/\",\"name\":\"Bastian Adam\",\"description\":\"Helping Brands Grow:: Campaigns, Design &amp; Prompting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bastianadam.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Free Now \u2013 Internationale Rebranding Kampagne","description":"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bastianadam.com\/en\/portfolio\/free-now-rebranding\/","og_locale":"en_US","og_type":"article","og_title":"Free Now \u2013 Internationale Rebranding Kampagne","og_description":"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.","og_url":"https:\/\/bastianadam.com\/en\/portfolio\/free-now-rebranding\/","og_site_name":"Bastian Adam","article_modified_time":"2020-03-31T16:06:07+00:00","og_image":[{"width":1923,"height":1085,"url":"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/","url":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/","name":"Free Now \u2013 Internationale Rebranding Kampagne","isPartOf":{"@id":"https:\/\/bastianadam.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage"},"image":{"@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage"},"thumbnailUrl":"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg","datePublished":"2016-09-26T18:43:01+00:00","dateModified":"2020-03-31T16:06:07+00:00","description":"Bei Interone begleitete ich als CD die Rebranding Kampagne. Herausforderung war es, den \u00dcbergang von \u201emytaxi\u201c zur neuen Marke bestm\u00f6glich umzusetzen.","breadcrumb":{"@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#primaryimage","url":"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg","contentUrl":"https:\/\/bastianadam.com\/wp-content\/uploads\/2016\/09\/FREE-NOW-Besser-ankommen-Teaser.jpg","width":1923,"height":1085},{"@type":"BreadcrumbList","@id":"https:\/\/bastianadam.com\/portfolio\/free-now-rebranding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/bastianadam.com\/"},{"@type":"ListItem","position":2,"name":"Free Now Relaunch"}]},{"@type":"WebSite","@id":"https:\/\/bastianadam.com\/#website","url":"https:\/\/bastianadam.com\/","name":"Bastian Adam","description":"Helping Brands Grow:: Campaigns, Design &amp; Prompting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bastianadam.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":13,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/274\/revisions"}],"predecessor-version":[{"id":4785,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/274\/revisions\/4785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/media\/4654"}],"wp:attachment":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}