{"id":4592,"date":"2020-03-10T16:00:52","date_gmt":"2020-03-10T16:00:52","guid":{"rendered":"https:\/\/bastianadam.com\/?post_type=portfolio&#038;p=4592"},"modified":"2025-03-28T09:56:09","modified_gmt":"2025-03-28T09:56:09","slug":"audi-motorsport","status":"publish","type":"portfolio","link":"https:\/\/bastianadam.com\/en\/portfolio\/audi-motorsport\/","title":{"rendered":"Audi Motorsport"},"content":{"rendered":"<div data-midnight=\"dark-title\" class=\"row wpb_row row-fluid align-center row-o-full-height row-o-columns-middle row-flex\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><div class=\"flex-video widescreen vimeo\"><iframe loading=\"lazy\" title=\"Audi R18 TDI commercial\" src=\"https:\/\/player.vimeo.com\/video\/219282545?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/div><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a175e8a4d4c0\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Idea:<\/h2>\n<p>The R18 race car is so lightweight that even a gentle breeze can make it roll forward by a few centimeters. Combined with the highly unusual song choice for a car commercial by Erica Bjuremark \u2014 selected from around a hundred different proposals \u2014 and the distinctive grading, this beautiful film for Audi Motorsport was ultimately created.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>One of my first commercials, which I'm still really proud of today. For the Le Mans 24 Hours, we were to develop a TVC showing the lightweight construction of the Audi R18 ultra race car and raising anticipation for the race. <\/p>","protected":false},"author":4,"featured_media":4662,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4592","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-film"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audi Motorsport \u2013 R18 TVC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bastianadam.com\/en\/portfolio\/audi-motorsport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi Motorsport \u2013 R18 TVC\" \/>\n<meta property=\"og:description\" content=\"Einer meiner ersten Werbefilme, auf die ich auch heute noch richtig stolz bin. F\u00fcr das 24-Stunden-Rennen von Le Mans sollten wir einen TVC entwickeln, der die Leichtbauweise des Audi R18 ultra Rennwagens zeigt und die Vorfreude auf das Rennen steigert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bastianadam.com\/en\/portfolio\/audi-motorsport\/\" \/>\n<meta property=\"og:site_name\" content=\"Bastian Adam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T09:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Audi-R18-Teaser_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1923\" \/>\n\t<meta property=\"og:image:height\" content=\"1085\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/\",\"url\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/\",\"name\":\"Audi Motorsport \u2013 R18 TVC\",\"isPartOf\":{\"@id\":\"https:\/\/bastianadam.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Audi-R18-Teaser_1.jpg\",\"datePublished\":\"2020-03-10T16:00:52+00:00\",\"dateModified\":\"2025-03-28T09:56:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/#primaryimage\",\"url\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Audi-R18-Teaser_1.jpg\",\"contentUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Audi-R18-Teaser_1.jpg\",\"width\":1923,\"height\":1085},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/audi-motorsport\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/bastianadam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audi Motorsport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bastianadam.com\/#website\",\"url\":\"https:\/\/bastianadam.com\/\",\"name\":\"Bastian Adam\",\"description\":\"Helping Brands Grow:: Campaigns, Design &amp; Prompting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bastianadam.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audi Motorsport \u2013 R18 TVC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bastianadam.com\/en\/portfolio\/audi-motorsport\/","og_locale":"en_US","og_type":"article","og_title":"Audi Motorsport \u2013 R18 TVC","og_description":"Einer meiner ersten Werbefilme, auf die ich auch heute noch richtig stolz bin. 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