{"id":4615,"date":"2020-03-10T16:57:30","date_gmt":"2020-03-10T16:57:30","guid":{"rendered":"https:\/\/bastianadam.com\/?post_type=portfolio&#038;p=4615"},"modified":"2022-04-13T13:34:50","modified_gmt":"2022-04-13T13:34:50","slug":"edding","status":"publish","type":"portfolio","link":"https:\/\/bastianadam.com\/en\/portfolio\/edding\/","title":{"rendered":"edding"},"content":{"rendered":"<div data-midnight=\"light-title\" class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a1777ce5b76e\" class=\"caption-style1 animation top-to-bottom alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1000\" height=\"128\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam.jpg\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full\" alt=\"\" title=\"Awards-edding-Bastian-Adam\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam.jpg 1000w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam-768x98.jpg 768w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam-640x82.jpg 640w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam-320x41.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam-20x3.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/Awards-edding-Bastian-Adam-600x77.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5be26\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><div class=\"flex-video widescreen vimeo\"><iframe loading=\"lazy\" title=\"edding digital highlighter Case\" src=\"https:\/\/player.vimeo.com\/video\/395462232?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/div><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5c4fc\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><span class=\"s1\">There's an edding for everything. Except for the Internet. That's why we developed one that also worked online as a digital product: the first digital highlighter of its kind.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Not only could it be used to highlight website text. They could also save these passages as PDFs or share them directly via e-mail and social media platforms. From here, interested parties could easily click back to the original article. The highlighted sections linked to the Digital Highlighter microsite. The tool could be installed there as a practical bookmarklet. And it was always at your fingertips - no matter which browser you were using and which page you were on. <\/span><span class=\"s1\">Users had only been waiting for this edding: 2.7% clicked on our banners. 81% installed the digital highlighter. And the number of visitors to the edding homepage increased by 12%.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5c687\"  style=\"height: 16px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5c6ef\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div id=\"thb-image-6a1777ce5c722\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1366\" height=\"966\" src=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full\" alt=\"\" title=\"edding-digital-highlighter-board\" srcset=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board.jpg 1366w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-768x543.jpg 768w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-640x453.jpg 640w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-320x226.jpg 320w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-1280x905.jpg 1280w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-20x15.jpg 20w, https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter-board-600x424.jpg 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5cef1\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a1777ce5cf7c\"  style=\"height: 32px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The task of this UX project was to transfer the analog edding highlighter into the digital world. The challenge was to convey the \"highlighter\" and the haptic feeling of writing digitally as well. The result was a browser plug-in that can be installed simply by dragging and dropping or by downloading. With this idea, the edding Highlighter has also entered the digital world.<\/p>","protected":false},"author":4,"featured_media":4652,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-4615","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-creative-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>edding \u2013 digital highlighter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bastianadam.com\/en\/portfolio\/edding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"edding \u2013 digital highlighter\" \/>\n<meta property=\"og:description\" content=\"Aufgabe bei diesem UX Projekt war es, den analogen edding Highlighter in die digitale Welt zu transferieren. Herausforderung: das \u201eHighlighten\u201c und das haptische Gef\u00fchl des Schreibens auch digital r\u00fcberbringen. Das Ergebnis ist ein Browser-Plug-In, welches sich ganz einfach per Drag and Drop oder per Download installieren l\u00e4sst. Mit dieser Idee ist der edding Highlighter auch in der digitalen Welt angekommen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bastianadam.com\/en\/portfolio\/edding\/\" \/>\n<meta property=\"og:site_name\" content=\"Bastian Adam\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T13:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1923\" \/>\n\t<meta property=\"og:image:height\" content=\"1085\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/\",\"url\":\"https:\/\/bastianadam.com\/portfolio\/edding\/\",\"name\":\"edding \u2013 digital highlighter\",\"isPartOf\":{\"@id\":\"https:\/\/bastianadam.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg\",\"datePublished\":\"2020-03-10T16:57:30+00:00\",\"dateModified\":\"2022-04-13T13:34:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bastianadam.com\/portfolio\/edding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage\",\"url\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg\",\"contentUrl\":\"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg\",\"width\":1923,\"height\":1085},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bastianadam.com\/portfolio\/edding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/bastianadam.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"edding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bastianadam.com\/#website\",\"url\":\"https:\/\/bastianadam.com\/\",\"name\":\"Bastian Adam\",\"description\":\"Helping Brands Grow:: Campaigns, Design &amp; Prompting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bastianadam.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"edding \u2013 digital highlighter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bastianadam.com\/en\/portfolio\/edding\/","og_locale":"en_US","og_type":"article","og_title":"edding \u2013 digital highlighter","og_description":"Aufgabe bei diesem UX Projekt war es, den analogen edding Highlighter in die digitale Welt zu transferieren. Herausforderung: das \u201eHighlighten\u201c und das haptische Gef\u00fchl des Schreibens auch digital r\u00fcberbringen. Das Ergebnis ist ein Browser-Plug-In, welches sich ganz einfach per Drag and Drop oder per Download installieren l\u00e4sst. Mit dieser Idee ist der edding Highlighter auch in der digitalen Welt angekommen.","og_url":"https:\/\/bastianadam.com\/en\/portfolio\/edding\/","og_site_name":"Bastian Adam","article_modified_time":"2022-04-13T13:34:50+00:00","og_image":[{"width":1923,"height":1085,"url":"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bastianadam.com\/portfolio\/edding\/","url":"https:\/\/bastianadam.com\/portfolio\/edding\/","name":"edding \u2013 digital highlighter","isPartOf":{"@id":"https:\/\/bastianadam.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage"},"image":{"@id":"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage"},"thumbnailUrl":"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg","datePublished":"2020-03-10T16:57:30+00:00","dateModified":"2022-04-13T13:34:50+00:00","breadcrumb":{"@id":"https:\/\/bastianadam.com\/portfolio\/edding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bastianadam.com\/portfolio\/edding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bastianadam.com\/portfolio\/edding\/#primaryimage","url":"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg","contentUrl":"https:\/\/bastianadam.com\/wp-content\/uploads\/2020\/03\/edding-digital-highlighter.jpg","width":1923,"height":1085},{"@type":"BreadcrumbList","@id":"https:\/\/bastianadam.com\/portfolio\/edding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/bastianadam.com\/"},{"@type":"ListItem","position":2,"name":"edding"}]},{"@type":"WebSite","@id":"https:\/\/bastianadam.com\/#website","url":"https:\/\/bastianadam.com\/","name":"Bastian Adam","description":"Helping Brands Grow:: Campaigns, Design &amp; Prompting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bastianadam.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/4615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/comments?post=4615"}],"version-history":[{"count":5,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/4615\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/portfolio\/4615\/revisions\/4891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/media\/4652"}],"wp:attachment":[{"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bastianadam.com\/en\/wp-json\/wp\/v2\/tags?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}