Idea:
The basic idea behind the campaign was to focus on the most emotional moment of any journey: the arrival. So in the campaign, we didn't show the journey itself, but the result of a comfortable trip - the relaxed arrival.
Implementation:
In addition to the brand film, nine different motifs were created, which were played out in a targeted manner depending on the country and target group. The focus was on young city travelers, partygoers and the business target group. In addition, the benefits of FREE NOW such as XL cabs, 5-star drivers and payment via app were communicated.
Scope:
In total, over 1200 assets were played out in 8 countries and 70 cities. Focus: Optimized moving image content for mobile, display ads, social media, digital out-of-home.
