Free Now Relaunch

International rebranding campaign

At Interone, I accompanied the Europe-wide rebranding campaign of FREE NOW as CD. The challenge was to implement the transition from "mytaxi" to the newly founded brand FREE NOW in all relevant channels in the best possible way and to position FREE NOW as "the cab app" throughout Europe.

Client: Free Now
Services: Creative Direction, Design, Konzept
AGENCY: Interone


The basic idea behind the campaign was to focus on the most emotional moment of any journey: the arrival. So in the campaign, we didn't show the journey itself, but the result of a comfortable trip - the relaxed arrival.


In addition to the brand film, nine different motifs were created, which were played out in a targeted manner depending on the country and target group. The focus was on young city travelers, partygoers and the business target group. In addition, the benefits of FREE NOW such as XL cabs, 5-star drivers and payment via app were communicated.

FREE NOW Besser Ankommen_3-1
FREE NOW Besser Ankommen_4-1


In total, over 1200 assets were played out in 8 countries and 70 cities. Focus: Optimized moving image content for mobile, display ads, social media, digital out-of-home.