Süddeutsche Zeitung 2023

“SZ am Wochenende Campaign”

Süddeutsche Zeitung wanted to expand its offering with four new sections: Society, Love & Life, Living & Enjoying and On the Road. For this, we developed a high-impact campaign together with SZ for all relevant channels. We gave our campaign sentence "Erlesen Sie es selbst" (Read it for yourself) the perfect visual stage for this and staged it eye-catchingly with the corresponding motifs.

Client: Süddeutsche Zeitung GmbH
Services: Creative Direction & Konzept