Bastian Adam Bastian Adam

Audi Motorsport

R18 TVC

One of my first commercials, which I'm still really proud of today. For the Le Mans 24 Hours, we were to develop a TVC showing the lightweight construction of the Audi R18 ultra race car and raising anticipation for the race.

Client: Audi AG
Website: audi.de
Services: Idea, Art Direction
AGENCY : kempertrautmann

Idea:

The R18 race car is so lightweight that even a gentle breeze can make it roll forward by a few centimeters. Combined with the highly unusual song choice for a car commercial by Erica Bjuremark — selected from around a hundred different proposals — and the distinctive grading, this beautiful film for Audi Motorsport was ultimately created.