The Audi Q2 doesn't fit into any box. It is just as #untaggable as its target group. Because it's hard to inspire them with conventional advertising. And it demands a digital campaign that is created in real life.
That's why we presented the new vehicle on Facebook, Twitter, Instagram and Tumblr in time for the unveiling. And, of course, we invited the target group to a boiler room party, big city events, test drives, and #untaggable events where guests created content themselves. In addition, specially developed sales tools brought dealer contact directly to the people - for example, on Spotify.
