There's an edding for everything. Except for the Internet. That's why we developed one that also worked online as a digital product: the first digital highlighter of its kind.
Not only could it be used to highlight website text. They could also save these passages as PDFs or share them directly via e-mail and social media platforms. From here, interested parties could easily click back to the original article. The highlighted sections linked to the Digital Highlighter microsite. The tool could be installed there as a practical bookmarklet. And it was always at your fingertips - no matter which browser you were using and which page you were on. Users had only been waiting for this edding: 2.7% clicked on our banners. 81% installed the digital highlighter. And the number of visitors to the edding homepage increased by 12%.
